Experience all of Korea in one place
KOREA 360 is where visitors can experience all of Korea — K-content, culture, tourism, fashion, food, beauty, and lifestyle. From K-pop to K-food, everything unfolds like a 360° panorama. Experience the uniqueness of Korean brands from all directions.
Led by the Korea Creative Content Agency (KOCCA), the leading institution fostering the growth of the K-content industry — from broadcasting, games, animation, characters, webtoons, and music to fashion and emerging technology.
First and only K-Content & Product hub
The only experience hub of its kind in the region — K-content, culture, tourism, fashion, food, beauty, and lifestyle in one place.
15 immersive Experience Zones
From K-POP to K-food, everything about Korea unfolds like a 360° panorama. Pick a zone and experience the uniqueness of Korean brands from all directions.
Visit us in Dubai
Dubai Festival City Mall, 1st Floor (Near North Parking) — easy to reach, easy to explore, and perfect for families and friends.
Experience Zones
15 zones that make K-culture easy to browse — from K-POP and K-Character to K-Beauty, K-Food, K-Tourism, and more. Pick a zone and dive in.
Contents Experience
Content Experience space offers an immersive showcase of Korea's diverse creative industries. Visitors can engage with interactive content, including Noraebang (Korean style singing rooms) experiences and a variety of audiovisual screenings. This space highlights Korea's cutting-edge media trends and its influence.
Content Multiplex
Content Multiplex is an interactive and immersive XR experience space that combines spatial sensors with integrated wall projections. Designed for all ages, this space offers a unique and engaging experience beyond passive viewing.
K-Beauty
“Comfort for your skin, care you can see” Mild, natural, and functional ingredients in one Everyday K-Beauty that’s easy on your skin and your budget
K-Character
The K-Character Zone is a space dedicated to introducing Korea's 'Young Toy'. Experience a world of wonder for children, brought to life in collaboration with Korea's famous toy companies.
K-Craft & Design
An exhibition of Korean traditional crafts infused with modern design, highlighting exquisite artistry and craftsmanship. Experience the beauty and precision of Korea's timeless handmade works up close.
K-Culture
The K-Culture is a space where visitors can experience Korea's traditional culture and history at a glance. By combining Korea's representative museums and folk experience zones, it offers visitors an in-depth cultural experience of Korea.
K-Fashion
K-Fashion showcases the dynamic and evolving trends of Korean style, seamlessly blending tradition with modern innovation. Visitors can explore a curated collection of fashion, accessories, and designs from leading Korean brands and designers.
K-Food
Explore a variety of nutritional supplements made from ginseng and red ginseng, which are representative of Korean health products, and experience the taste and culture of Korea through foods that offer an authentic taste of the country.
K-Lifestyle
Experience a collection of lifestyle products from Korea, ranging from fashionable accessories to essential home appliances and convenience items. Combining Korea's innovative design with modern technology, these products bring both style and practicality to your everyday life.
K-POP
The K-POP exhibition showcases a curated collection of albums, official merchandise, and light sticks from renowned K-POP artists. As a key hub of the global Hallyu movement, this space offers an immersive experience into the creativity and culture of K-POP.
K-Star Hall
K-Star Hall is a dedicated exhibition space showcasing exclusive collections from leading K-POP artists and Korean actors. Visitors can explore stage costumes, autographed collections, and other rare items that highlight the global impact of Hallyu.
K-Tourism
The K-Tourism is a space designed to introduce both well-known and hidden travel destinations in Korea through videos. By capturing the diverse aspects of Korea on film, this space provides UAE tourists with valuable content to help them plan their trip to Korea.
K-Webtoon & K-POP VR
Easily explore top Korean webtoons from eight major studios in one unified platform. Also, experience K-POP concerts like never before through VR with Venta X and Meta Quest in full 360° immersion.
Main Atrium
The cultural hub of KOREA 360, hosting live performances, workshops, and immersive K-content experiences. It's a space where people gather, connect, and celebrate Korean culture in action.
VIVID 360
An immersive media zone offering a multi-sensory experience of K-content through vivid visuals and surround sound. Feel the pulse of Korean culture through cutting-edge audiovisual storytelling.
Participating Organizations
In collaboration with trusted organizations supporting culture, trade, tourism, design, and exports across Korea and the UAE.
Korean Cultural Center (KCC)
Promotes Korean culture and cultural exchange through various programs and events.
Korea Agro-Fisheries & Food Trade Corporation (aT)
Government agency that promotes trade, export, and marketing of Korean food and beverages.
Korean Cosmetic Industry Institute (KCII)
Research organization promoting K-Beauty by researching ingredient safety, creating a global skin data bank, and supporting exports.
Korean Craft & Design Foundation (KCDF)
Promotes Korean craft, design, and Hanbok globally while preserving cultural heritage and fostering regional development.
Korea Institute of Design Promotion (KIDP)
Promotes Korea's design industry and strengthens design capabilities of companies.
Korea International Trade Association (KITA)
Non-profit organization that supports Korea's trade and economic development, aiding domestic companies' international expansion.
Korea SMEs and Startups Agency (KOSME)
Government agency that supports the growth and development of SMEs and startups in South Korea.
Korea Tourism Organization (KTO)
Government agency that promotes tourism to South Korea and enhances its image as a travel destination.
Korea Trade-Investment Promotion Agency (KOTRA)
Government agency that supports trade and global expansion of Korean businesses.
Visit KOREA 360 UAE
Find us at Dubai Festival City Mall. Bring friends, take your time, and explore zone by zone.
Location
Dubai Festival City Mall, 1st Floor (Near North Parking), Dubai, UAE
Operation time
Mon–Thu 10:00–23:00, Fri–Sun 10:00–24:00
Call / WhatsApp
+971 56 500 3577
@korea360uae
Quick tip
Start with the zones you're most curious about, then loop back for favorites — the layout is designed for easy navigation and repeat discovery.
KOREA 360 Explore Map — find your way through the zones